Wednesday, April 06, 2005

Man of Many Moods

Richard Branson: Man of Many Moods

You never know with Richard Branson, type of personality he has, that what he is upto.
A true celebrity business person and having most creative campaign ideas , this MBA drop-out has certainly catapulted VIRGIN ATLANTIC to new levels….


His media presence is very volatile…he can simply present himself any way he wants that will become news...He is well know for his appearance with the models and air-hostesses of his Airline..


On Friday, April 1, 2005
His media appearance with world-renowned Mumbai dabbawallahs added a spice to the promotion of his airlines and once again proved skill and level of his creative thinking…

in future u can expect dabbas as meal on Virgin Flights or you might be eating Virgin Atlantic Dabba at your office delivered by a Marathi dabbawallah...

As part of experiencing the flavour of Mumbai city and its local trains, Virgin Atlantic Airways founder chairman, Richard Branson on Friday travelled in a local train along with the famous dabbawallahs of the city. Showman Branson boarded the second-class compartment of a local train at Andheri along with over 25 dabbawallahs (tiffin-box carriers) and interacted with them till the Churchgate railway station.

Chairman of Britain's Virgin Atlantic Airline Sir Richard Branson (2R) poses with Dabbahwallahs (tiffin carriers) while sitting with a Virgin Atlantic 'tiffin box' after alighting from a train at Churchgate Railway Station in Mumbai on April 1, 2005. Branson who is on a two-day visit to the city has launched Virgin Atlantic's thrice-a-week London-Bombay flight. Virgin Atlantic Airways first flight to India's financial and entertainment capital Bombay, marks the launch of a second Indian route, the airline already operates daily services to India's capital city Delhi. Bombay's Dabbahwallahs are renowned for their delivery system of lunchboxes or tiffin's to office workers from the city's suburbs.

Here you can witness Richard Branson in many moods .. on the Inauguration flight of his airline in India.

British business tycoon Sir Richard Branson (C) of Virgin Atlantic Airways steps out of the aircraft along with Indian models Shubangi Sawant (R) after the airline's inaugural flight touched down at the International Airport in Mumbai on March 31, 2005




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